Coming Soon: the first infaant store, Leeds City Centre.
Since sharing the news of the imminent opening of our first permanent store last month, time has passed very, very quickly. As I write this piece today, we are in to the final stages of shop-fit and looking to an opening early next week - exciting times for sure :)
Through December last year we were lucky to secure a pop-up unit in the incredible Corn Exchange building right in the heart of Leeds City Centre. It is the Corn Exchange we will return to with our first permanent store next week, bringing the infaant brand off-line for the first time in a new home.
What can you expect from the store?
Well, firstly, it is not just infaant that will be available. Since our launch in April last year we have introduced some of our favourite brands to site - those that echo our own stance on quality and ethical production. In-store will be a full offer of kid's clothing, accessories, footwear and lifestyle bits from brands like VEJA, Fjallraven, Wood Wood, Lacoste, P-Denim, Ciele Athletics, Mr Maria Design & more.
As a brand that is deeply rooted in art, we will also have in-store a selection of the original artwork that has featured across our first two seasons of print - each lovingly crafted by a local network of artists in a variety of formats, from pencil and watercolour, to Digital and 3D render. A unexpected bonus from our handful of pop-up stores last year was to see the reaction to these prints in-person, from both little and big people alike.
Watch this space for more updates in the next week around the store opening and what you might expect from a visit to our Leeds opening :)