Every brand has its story, but few are as inspiring of that of Lacoste. A wardrobe staple for many today, the brand was founded in 1933 by Rene Lacoste, a legend in the tennis world, but equally an innovator in fashion. Causing outrage at the time, Rene stepped on to the court of the 1928 French Championship Final in a non-regulatory shirt, shortened sleeves and a lightweight fabric - the very first polo-shirt was born. A few years later, the iconic logo was added, a symbol that embodied Rene's nickname 'The Alligator' and the first time that a logo had ever been added to the front of a garment.
Current day, the Lacoste brand remains the original brand embedded in both sport and elegance, its collections as at home on the sports field as they are the city. Known for a playful use of colour, the Lacoste brand celebrates its 90th anniversary in 2023, constantly evolving and now leading the way in more sustainable ways of working.