There is so much we love about this brand it's difficult to know where to start. Intelligent and considered design, timeless shapes and an obsessive pursuit to more sustainable denim production and transparency.

Intelligent design? Well, each of the P Denim pieces has been designed with growing bodies in-mind. The jackets are jeans are cut with a boxy fit for optimal wear, the legs and arms cut longer, allowing for a turn-up that can roll down as our little guys grow.

Denim is a fabric that we are very passionate about at infaant having worked with it for some years in a past life. P Denim have brought a collection of all-year-round staples for kids that showcase the versatility and durability of this unique fabric, products that can stand-up to a lifetime of play and beyond, the denim ageing in a way that only denim can.

Your next favourite brand for the little people in your life.